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Web Development Advice - You Must Do This Before You Design Your Website
By Paul Abbot
Most businesses understand the importance of having a website. But many businesses have the ‘wrong’ kind of website. This could be costing thousands in lost sales.

The website of many companies is simply an online brochure of what the company does and is rarely updated. This may have been OK back in the mid-nineties but not today.


A better way to approach the design of your website is to think about the business objectives that you want to achieve. This will determine the type of site that you end up with. You may want to generate more leads, make more direct sales or reduce the number of customer service calls that you’re receiving.

Once you have decided on what you want the site to do, then you can proceed to actually designing the site. Here are some examples of the types of website that you could create:

• A lead generation website that captures the name and contact details of your prospects, so you can follow up with them later.
• An ecommerce website that sells products directly from the site.
• An information site

establishing you as a ‘thought leader’ in your field.

Another tip is to get your website developers to carefully detail exactly what you require. This includes producing a scope document that details exactly what will be carried out. This is a professional way to manage your project and ensure that you get the result that you require.

You can save yourself a lot of headaches by considering these basic ideas at an early stage of developing a website. If you’re using an outside agency to design your website, this is a conversation that you should be having at a very early stage. This will ensure that there are no misunderstandings and you end up with a product that does not fulfil your requirements.
webdesign company in Bromsgrove? Check out the guys at Bird and Co who can design a website that works. In addition to looking great, it will rank in the search engines.

 
 
   
 
 
 

 
 
 
 
   
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