Types of software guide  

Marketing Automation Software Does The Hard Work For You
By lazysubmit
Marketing automation software is really the fairy godmother of e-commerce and other business. The distinguishing factor is that you, the business-owner get to, effectively, wave the wand to set the magic process in place. Here’s what marketing automation software can do for you and your business.

• Allow you to oversee multichannel marketing campaigns
• Create up-to-the-minute messaging to sales
• Keep track of leads to ensure that no opportunity is overlooked
• Provide real-time analysis and reports
• Allow marketers to accurately evaluate resulting data and formulate campaigns based on facts

They say that two heads are better than one when seeking solutions to a problem, and when it comes to marketing for you business, the best ‘second head’ to add to the mix is marketing automation software. When you put an automated system in place it’s like having a reliable second person to deal with all the time consuming and niggling aspects of organising your marketing campaigns.

Let marketing automation software deal with the following:

• all your marketing campaigns
• collateral and branding management

market analysis
• integration and customization
• multiple publicity submissions
• lead follow-up

Once your marketing automation software is set to recognise your businesses needs you can literally let it get on with its job. Adjustable at any time, and additions and new precedents can be set within the module; marketing automation software is the answer to the question of the wide gamut of business marketing campaigns and management.


• Customisable software
• Easy to use interface
• More efficiency in the work place
• Improved tracking and administration
• Saves time

Marketing automation software is the robot that acts with human intelligence. Once you’ve input all the criteria, the rest is done for you.
Erik Bower The Marketbright team has been building and streamlining marketing operations for some of the largest technology companies for over twelve years. www.marketbright.com/ Phone: (877) 777-6582 Fax: (509) 271-0695 Email: Sales [at] Marketbright [dot] com


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